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food addiction is a disorder characterized by preoccupation with food, the availability of food and the anticipation of pleasure from the ingestion of food. food addiction involves the repetitive consumption of food against the individuals better judgment resulting in loss of control and preoccupation or the restriction of food and preoccupation with body weight and image.

anorexia Nervosa is characterized by intense fear of gaining weight.
Behavior includes excessive weighing, excessive measuring of body parts, and persistently using a mirror to check body size. Self-esteem is dependent upon body shape and weight. weight loss is viewed as an impressive achievement and an example of extraordinary self discipline.

Physical implications may include disruption of the menstrual cycle, signs of starvation, thinning of hair or hair loss, bloated feeling, yellowish palms/soles of feet, dry, pasty skin.

Bulimia Nervosa is described as binge eating and compensatory behavior to prevent weight gain. Individuals become ashamed of their eating behavior and attempt to conceal symptoms through rapid consumption of food. They will eat until painfully full and stop if intruded upon. 80-90% of bulimics will induce vomiting. Other behaviors include, misuse of laxatives, fasting and excessive exercise.

Physical implications include, loss of dental enamel, increase of cavities, swollen saliva glands, calluses, scars on hands, irregular menstrual cycle, dependency on laxatives for bowel movements, fluid and electrolyte disturbance.

compulsive Overeaters use food inappropriately and eventually become addicted to it and lose control over the amount of food they eat. Overeaters demonstrate uncontrollable binge eating without extreme weight control and see that behavior as normal. Overeaters present with moderate to severe obesity, with an average binge eater being 60% overweight. Bingeing episodes consist of carbohydrates and junk food with most binges done in scheduled secrecy.

Every newborn child is a born scientist continually making discoveries. nursing mothers also discover more about themselves as they care for their wonderful little bundle of trouble and joy. Your power to suck and swallow made you at one with mother. Her heartbeat was music to you. Psycho-sexual pleasure flowed, as a mother??s reward for guiding you from hunger pain, and dependence, to ??oneness?? and a feeling of contentment and satisfaction and sleep.

Very soon you discover play with mother that was all clean and wonderful until you discovered potato, gravy, peas and spoons that were a mystery until the first one found a hungry mouth. A new connection was made food-Addiction. New connections were being made in your brain as it developed new cells at the rate of 250,000 per minute. Your adult brain would be four times larger.

food and mother is caring guidance balanced your pain and pleasure. You play and sleep in peace and contentment. With growing maturity you demanded more of your own space. Parents and family discovered that a crying child could not cry holler or swaller food at the same time. food was pushed onto you as a pacifier. Someone wanted to control you and your behavior.

Your emotions were quickly connected with food and control issues and your willingness to eat, or your defiance not to eat. As a born scientist, wanting to enquire about taste and feeling and power, you began to do as adults and others were doing. You discovered substances such as caffeine, beverage alcohol, all symptoms of food addiction.

Your emotional desire for independence, new relationships, significance and meaning for your life was often attached to food. Mother??s care was now a restricting power. food and emotions and you may be an unmanageable mix.

How can you balance pain and pleasure, dis-satisfaction and contentment, frustration and fulfillment, emptiness and serenity? Only by caring for myself and over coming food addiction?

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In a statement that surprised gamers and non-gamers alike, Peter Moore of Microsoft xbox, endorsed Nintendo's new Wii console. Speculations circulated whether this statement by Moore was a genuine praise or a calculated move designed to offset the launch of Sony PlayStation 3. Moore even referred to himself as a big fan of the Nintendo console. He suggested that for the price of a ps3, gamers would be able to get a new xbox 360 plus a Nintendo Wii, with some leftover for a few games. It can be recalled that Sony pegged the price of their new PlayStation at $499-$599, a price the company claimed to be fit for a Blu-ray console.

This move by Microsoft seemed to be another tactic to push the xbox 360 sales higher with the imminent release of the ps3 at its heels. Peter Moore was downplaying the viability of the ps3 by pointing out the only disadvantage of the new Sony console: its price. But Moore's reason was not only consumer concern. Moore's statement also implied that Microsoft do not see Nintendo as direct threat and competitor. Perhaps he thought that having Nintendo's support would clearly buoy Microsoft's sales. Moore was right to do so in this case, since ugly numbers were cropping up in sales reviews of the Microsoft consoles.

The marketing and research firm, NPD Group supplied numbers and reports that indicated that the prized console of Microsoft lagged behind the ps2 in terms of hardware sales. Launched half a decade ago, Sony's PlayStation 2 still lets its presence be felt at the game console market. The five-year old Sony console even managed to exceed the sales of the then-brand new xbox 360 especially in the month of May. The next-gen console sold only 221,000 units; 11,000 units less than the ps2 sales. Though Microsoft retaliated quickly by revamping shipment processes and adding a third manufacturer for its console, it wasn't enough to draw considerable margin between their sales and that of ps2.

But even if the move didn't suffice, it somewhat improved xbox 360 console sales. Succeeding sales reviews showed that the sales of the console picked up; the influx of consoles ensuring amply supply and brisk sales. But the ps3 was touted to be a bigger threat. It didn't help either that Sony's processing systems have improved since the release of the ps2. Clearly, it became imperative for Microsoft to beef up its marketing operation to ensure their new console's top position within the next-gen hierarchy.

In conclusion, Microsoft's marketing plan included Peter Moore banking on Sony's overly-inflated ego that expected gaming fans to shell out big bucks for the ps3. Moore targeted the rival console's price when he made that statement about xbox 360 and the Wii console. He also hoped to draw in Nintendo fans over to the Microsoft side by actively endorsing the Wii. If Nintendo approves Moore's tactic, the next-gen console battle will be a two versus one fight. Another tell-tale sign of Microsoft and Moore's pricing attack at Sony's new console was the reported price slash for Xbox 360 consoles during the holidays. The price slash was clearly planned to coincide with Sony's ps3 launch. However, the affirmation if Peter Moore's tactic worked still rests on gamers' shoulders.